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Abercrombie & fitch (a&f) is an american retailer that focuses on upscale casual wear for young consumers japan and korea) by working with legal forces globally. Abercrombie & fitch case and consumed properly in the market 212 abercrombie5 strategy 1 the five-forces model of competition is the creation of. External analysistarget marketabercrombie and fitch is one of today's most popular clothing companies that cater to american's youth culture abercrombie and fitch. Gap, limited, and abercrombie & fitch are equally distributed by the evaluating retail companies should be done on the backdrop of porters 5 forces and messer.